Pop up stores are short term retail space. This is a new way to engage with customers and create brand awareness. Pop up stores come in different seasons, for instance in December it is all about Christmas pop stores. However one needs to keep certain things in mind before planning one and some of them have been mentioned below.
If one wants to organise various pop up shops under one roof then they need to plan ahead. They need to look into things like budget and find ways to make their store stand out. People decorate it differently, have banners and posters to make it look attractive which is also time consuming. Also at least a month before the date they should start packing boxes for sale. They could also have cute packaging with a note for every customer.
Choose the right place
Location plays a huge role in any kind of sales and pop up stores. If it is summer where sun is blazing hot and the location of such store is at some ground, then people would not turn up. They should choose a place which would suit the climate and is convenient to most of the people. If it is a single pop up store then they could choose a small spot which has a beautiful view which would also look good on social media and be beneficial for the brand. Usually pop up stores depend on the kind of business it is. For instance if it is for items like cakes and desserts it’s usually for a day whereas others go up to three days.
Have something different
If there are a lot of pop up shops under one roof then one needs to think outside the box. They should come up with something which other stores don’t have. For instance if all the stores have summer clothing then one should go for something different such as gym wear. They could also have a different packaging such as packing boxes and packing tape for sale of chocolates for customers after every purchase.
Who doesn’t like a smiling face? Setting up a store can be exhausting as it requires months of work. However, one should not show this to their customers and greet them with a huge smile every time they pass by. One should have couple of people to handle to store, they could even call their friends so if one is tired other could greet the customers politely. This will make them choose their pop up store over the others.Lastly, one needs to upgrade their social media game and use it to spread awareness of the pop up store. This will ensure a lot of people do turn up for it and the hard work pays off.